From the golden arches of McDonalds to the five colourful interlocking rings of the Olympics, logos are everywhere in the modern world. The question is: why? What is the purpose of a logo? Read on to find out.
Branding and Visual Identity
A logo is the public image of a brand. Everyone knows the green mermaid of Starbucks. Everyone knows the blue-and-white lettering of Facebook. A logo is how people visually identify a brand, and thereby the business behind that brand.
How to Use a Logo
There are several uses for a logo as a part of your brand identity:
- Visual brand identity: everything about your brand is summed up in the logo you use
- Attention! Your logo helps your brand stand out from the others and grab the attention of potential customers and clients
- First impressions count: A logo is part of the first impression formed about your brand by the customer or client. It communicates your brand’s values and something of the services you offer in a single image
- A logo is recognisable and memorable, aiming to ensure customers and clients come back to your business repeatedly
Your business logo should be used wherever possible: social media profiles, headed notepaper, advertisements, business cards, and even on branded clothing. That way, you’ll be able to maximise the number of potential customers and clients who see it.
Logo Branded Clothing
Here at My Printed Clothing, we know how important branded clothing can be as a promotional aid.
That’s why we offer our customisation services: you can bulk buy clothing and have it printed or embroidered with your logo. From t-shirts to hats, from polo shirts to hoodies, our personalisation service will ensure your branded clothing really stands out.
Just upload the design during the checkout process, we’ll confirm the finished product specifications with you, and then it’s all sorted!
Whether you’ve just started your own business, or you’ve just rebranded, we offer a wide variety of customisable garments on which to put your logo for marketing and promotional purposes. For more information about our products, or to talk about our personalisation process, get in touch today!
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